IAT 210 Lecture Notes - Lecture 11: Social Cognition, Impulse Control Disorder, Problem Gambling

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Iat 210 - lecture 11 - game psychology & gamification & serious games. Performing action/behaviour b/c you enjoy activity itself. Performing action/behaviour in order to receive external reward/outcome. Person accepts well paying job they dislike in order to fund their hobby which they do enjoy. Selecting major in college based on salary & prestige, rather than personal interest in major. Social - competition (winning over other players) Mastery - challenge (complex skills: social skills & probability) Achievement - power (the more chips the better) Problem is - pleasure makes people nervous. Recent brain imaging research is showing that they affect the brain"s frontal cortex - which controls executive functioning, including impulse control - in exactly the same way that cocaine does . All hedonic behaviours show similar fmri results. Increased activity in areas of brain known as reward circuit (in frontal areas & some other regions) All hedonic behaviours are accompanied by release of dopamine.

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