IAT233 Week 2 Lab
Design Works as a Language
First Lesson is audience
What’s in it For Me?
Composition, repeatable, irritative
1) Language i.e. what is the grammar?
-the path that allows a meaningful whole
-if you learn one grammar in design, you know parts of another grammar in another design
2) Type, image, space
3) Language + Grammar ≠ Style
-not repeatable or irritative
So what makes graphic design work?
Grammar: hierarchy, clusters, asymmetrical balance
4) Space-something you feel
-space in graphic design has to breathe
5) Space allows us to se