Quizzes in lectures!
Pay attention to assignment criteria - this is not graphic design
Why do we do info design?
Globalization through complexity - globalization through local: easy to get anywhere. Still need to be able to
communicate ideas for different langs and cultures - visual, non verbal communication (Vertical)
Lots of different cultures even within Vancouver culture - different levels of education, specializations. Need
to communicate w/ all. (Horizontal)
Pace of Life has changed - much more rapid, divided attention, need to absorb message quickly and easily,
Overwhelming media presence - create new meaningful contexts, messaging is everywhere, to get our
message across must create new contexts, new designs
Where is information design today?
Maps, kiosks, literature, on web (infographics, forums, learning management systems, etc), interface
design, bank machines, signage, magazines, books, etc
Information design is in almost all graphic design (almost all things we want to communicate)
Start w/ graphic design, continue into info design
Goals of graphic design: send a message, attract, functional, aesthetically pleasing, must be
understandable to audience, assist audience in making a decision, possibly fun, passionate, memorable,
more aesthetical, "very beautiful"
Goals of information design: doesn't need to be as fun, passionate and memorable, needs to be more
utilitarian, analytical, scientific, "very clear"
Form follows function, but function doesn't crowd out form. Form should still be there.
Should have relevance to context and audience
What is Info Design?
Clear and accessible communication through clear content, clear lang, clear form
Creates understanding and meaning
Accurately represents knowledge sets
No confusion, user ALWAYS gets this
For an intended audience
Aspire to 90% understanding rate w/ peers
Satisfying: aesthetic, economic, ergonomic (suiting to the body or the form - fits w/ human needs), subject
Solve communication problem Making information accessible - create understanding and meaning (knowledge - can receive and interpret
Reduction of noise in communication channel
Eliminate extraneous content
Narrowing possible interpretations - while displaying MOST POSSIBLE INFORMATION
EVERYTHING ON THE PAGE HAS MEANING