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IAT 336 (11)
Ken Zupan (11)
Lecture

IAT336_Week 1.docx

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Department
Interactive Arts & Tech
Course
IAT 336
Professor
Ken Zupan
Semester
Fall

Description
Introduction to Materials Design and Materials We live in a world of materials; they give substance to everything we see and touch We can mold or fashion material to suit our needs E.g. tools When using materials, we can see in an object more than merely its external form Qualities Materials are multi-faceted not only utilitarian Objects can have meaning, carry associations or be symbols of more abstract ideas in addition to having utility Design materials are ubiquitous Defining Materials Designers-the stuff of design Engineers-material are composed of atoms (the smallest group that defines material substance) -through their atomic structure, materials are affected by various forces that they encounter such as head, chemical reaction, and electrical charge Designers vs. Engineers Technical terms used by engineers are not the normal language of product designers E.g. what is the tensile strength of Noryl plastic? Product designers express ideas and describe materials in qualitative rather than quantitative ways E.g. I want to use a flexible plastic for the running shoe sole that comes in red As a result, designers lack knowledge in material science Engineers have ready access to information of the they need Product designers complain that they do not have the equivalent support If designers are unaware of the certain available materials and process for manufacture, they will be limited in their creative potential -they need to visualize and develop forms that can ultimately be manufactured even if theoretically However the best approach is to explore methods, design tools that weave the two strands of thinking into a single integrated fabric Engineers and designers think in different manners Engineers use deductive reasoning (analysis) Designers use inductive reasoning (synthesis) Deductive reasoning works from the more general to the more specific In other words it is the ability to apply general rules to specific problems to produce answers that make sense We narrow down even further when we collect observations to address the hypothesis. This ultimately leads us to be able to test the hypothesis with specific data-a confirmation (or not) of our original theories (i.e. if we follow this process we should get an answer) Inductive reasoning uses perception and visualization (i.e. the combining of separate elements or substances to form a coherent whole) Inductive reasoning moves from specific observations to broader generalizations and theories
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