PSYC 102 Lecture Notes - Fritz Heider, Fear, Kurt Lewin

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Person perception process of forming impressions of others, attempt to understand others. Biases can mislead us: physical appearance, first impressions, cognitive schemata, stereotypes prejudice discrimination. Fundamental attribution error: more likely to attribute the behaviour to the person. Self-serving bias: this bias is used to protect or enhance our ego. Defensive attribution: tendency to blame victims for their misfortune. Chapter 13: behaviour in a social context cont"d. Attitude: a relatively stable, positive or negative evaluative reaction toward a person, action object or concept. Components of attitude the 3 components of attitude. Persuasive communications: message source the person giving the message. Credibility/expertise: how believable we perceive the communicator to be. Trustworthiness: the more trustworthy the person is, the more influence that person can have. Arguing against self interest can increase credibility through increasing trustworthiness. Very high level of fear arousal can overwhelm a person or offend that person.

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