PSYC 201W Lecture Notes - Lecture 11: Qualitative Property, Pattern Matching, Grounded Theory

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The approach to empirical research that relies primarily on the collection of qualitative data (i. e. , non-numeric data such as words, pictures, images). A social movement that proscribes a commitment to particular views about knowledge and reality. Approach in which quantiative and qualitative data or techniques are combined or mixed in a single research study or in a set of closely related studies. Promotes an outlook on research in which methods are tools that are used to serve specific purposes (i. e. , research questions). In fact, most psychological researchers practice qualitative research, whether explicitly or not. For example, the practice of theory-building, which is central to psychology, is qualitative at root. In the late 20th century, a social movement arose in the social sciences, particularly in. This social movement was a reaction to the social sciences attempting to mimic the hard sciences (i. e. , physics). A new research paradigm emerged and was defined against quantitative methods.

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