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Lecture 3

Social Cognition I - Week 3.docx

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PSYC 260
Lara Aknin

Social Cognition I – Week 3 1/21/2013 12:32:00 PM Rand et al. 2012  Study of correlation regarding generosity and selfishness  Negative Correlation myPsychlab Course Code: aknin52349 Social Cognition: How people select, interpret, and use information to make decisions and judgments about their social world. “A tale of two thoughts” Two ways:  Automatic thinking o Effortless thinking  Controlled thinking Automatic thinking  Thinking that happens quickly and efficiently and is: o Non-conscious o Unintentional o Effortless  Similar to autocorrect… o Fast o Based on past experience o Often useful, correct and efficient o Sometimes fails  awkward and incorrect (judgements, decisions etc.) Schemas: Mental Structures people use to organize information from the social world around them 1. Helpful guide  Ex. Laundry schema, how to act in a restaurant etc. 2. Can shape what we see:  When situation is ambiguous, we may “fill in-the-blanks” with information that seems to fit  Ex. Guest lecturer (Cold/Warm Professor) o Expected warm  Higher ratings o Expected cold  Poorer Ratings o Students experienced same lesson  Schema shaped their perspective and what they saw  Ex. 30 Rock o Alec Baldwin’s character hears daughters’ first word, “Mommy,” as “Money.”  We hold schemas for: o different groups, people and for ourselves  Stereotypes: Schemas applied to groups; generalizations of how members think or act  Race  Gender  Personality type Schemas and Stereotypes  Life or death Consequences o Study: Photos of young men holding gun or harmless object  Black/White men  As a police officer, you want to….  Decision; Shoot or not shoot?  Most errors shooting unarmed, Black men  Stereotypes quick to bias judgments o Ex. Trayvon Martin 3. Shape What We Remember:  Memory is not a video recorder  Memory is reconstructive, remember bits to fill in blanks  Use schemas and expectations to shape memory o Ex. Jack/Barbara; two different endings  Misremembered exact information but related statements to the ending they heard  Jack gave Barbara roses (Romantic Ending) 4. Can influence How We Behave:  Self-Fulfilling Prophecy: when our expectations about someone influence the way we treat them, and the way we treat them leads that person to act in the way we expected all along. o Ex. Shy roommate o Ex. IQ test (“Bloomers”); randomly selected  Labeled as Bloomers excelled (Self-fulfilling)  Received extra attention, more opportunity, better feedback, and greater support which led those children to “Bloom” 5. Schema selection and durability:  Exposure to a lot of ambig
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