PSYC 330 Lecture : Attention 8 - Visual Search and Eye Movements.pdf
13 Mar 2013
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The spotlight metaphor was easy to grasp and understand lots of research. Now with a twist: glue: puts spotlight on target, but puts features together. Visually searching for object is a god way to study it. Things that are obvious/easy to find will require less attention. He"s hard to find b/c he doesn"t have a unique feature (other ppl have the same feature can"t go looking for a specific size, colour, Camouflage things by making them blend in (animals) Standing out things by making it uniquely different (e. g. , hunting helmets/vest) etc. ) Not until ~10y/o that you become really good at visual searching. Always looking for things, e. g. , searching for duckie with orange tail is hard b/c their bills are orange too. Parallel is the easier kind, b/c it jumps out immediately. Neisser (yes, him again): search for z (1) among odugrq --circular letters. The target pops out among (2) among mivxew --angular letters.
