PSYC 370 Lecture Notes - Lecture 11: Classical Conditioning, Operant Conditioning, Bobo Doll Experiment

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9 Nov 2014
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Dollard and miller: dollard sociologist, born in early 1900, his doctoral was in sociology. Post doctoral scholoship to study psychoanalytic in berlin. Became a psychana after he came back o. Included both sociologist, psychologist: miller psycho-physiologist, came to this human relationship institude, phd in psychology, also went on the psychoana scholarship in berlin, both decided to do reinterpret psycho construct and concept. Influence in part by classical conditioning and operant conditioning o: look at way which reward operate by shaping behavior and influencng learning, look at relationship between 4 factors i. i. ii. iii. i. Secondary non biologic needs (social, status), learned self-esteem needs, social status. Drive to get good grade parental praise, monetary, A circle and in the middle is learning. Primary drive (sexual) & secondary (social) coffee shop (cue ) converse with them (response) give phone number (reward) Emphasize importance of cue attractive person or not. Discriminate between diff cue and generate diff cue.

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