PUB 131 Lecture Notes - Lecture 1: Tube Map, Matthew Carter, Design Thinking

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Design Thinking
A methodology & process for developing creative solutions through different strategies of
thinking and action.
In short, it’s creative study & play for systematic innovation.
Design thinking strategies used by IDEO:
Environmental (site) research
Personal experience
Work association
Group collaboration
Mind-mapping (thought webs)
Prototyping
Examples of design thinking
Apple interface (1983-1985)
Charles & Ray Eames (1942-1956)
Gutenberg Press (1450)
London underground map (1933)
Penguin paperbacks (1935)
Modern instruction manuals
Screen fonts by Matthew Carter for Microsoft (1996)
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