Pub 375 1/24/2013 4:33:00 PM
Mission statement – magazine’s focus, defines the magazine and what
sets the magazine apart from its competitors, should include purpose,
content, and voice
-How much to charge for advertising in the magazine
-PMB Database for survey results, demographics, etc.
___________ is an information source for Canadian students
Editorial Voice: magazine’s unique character or essence. It comes from who
is talking, whom they are talking to, etc.
-reflected through the written features: titles, authors, genre, subjects,
length, apparatus, ads
-Art direction: images, graphics, layout, colour, images and other graphics,
The editorial voice is less obviously expressed in all aspects of the magazine:
-Circulation: format/size, paper, binding, frequency and price