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PUB 375 (1)
Jon Smith (1)
Lecture 3

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Simon Fraser University
Publishing Program
PUB 375
Jon Smith

Pub 375 1/24/2013 4:33:00 PM -Advertising manager  Mission statement – magazine’s focus, defines the magazine and what sets the magazine apart from its competitors, should include purpose, content, and voice  Purpose - -How much to charge for advertising in the magazine -PMB Database for survey results, demographics, etc. ___________ is an information source for Canadian students Editorial Voice: magazine’s unique character or essence. It comes from who is talking, whom they are talking to, etc. -reflected through the written features: titles, authors, genre, subjects, length, apparatus, ads -Art direction: images, graphics, layout, colour, images and other graphics, type The editorial voice is less obviously expressed in all aspects of the magazine: -Circulation: format/size, paper, binding, frequency and price -Web
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