SA 150 Lecture Notes - Lecture 2: Ambivalence, Market Basket, Discourse Analysis

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Fact: something that has been observed, and that as far as can be proven is believed to be true. Theory: an attempt to explain something that has been observed. Hypothesis: a statement that is verifiable/falsifiable and that proposes a specific relationship between or among variables. Research methodology: system of methods a researcher uses to gather data on a particular question. No right or single best way to do sociological research. Insider versus outsider perspective: challenging sociology"s positivist tradition. Positivists believe that it is not possible for an outsider to study a group objectively. Outsider perspective: the expert who occupied a privileged position over those he or she was studying: four audience based types of sociology. Policy sociology is the one most closely tied to the outside expert ideal. Critical sociology like feminist sociology view highly of insider view. Insider perspective: the viewpoint of those who experience the subject being studied or written about.

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