shows half of the first page.
to view the full
page of the document.
Industry: A firm or an individual business
Monopoly: single firm
Competitive: Perfect – identical products, monopolistic - differentiated,
easy to enter, no barrier,
plumbing, IT, marketing, target, restaurants,
Concentrated: oligopoly, monopoly
Market power, ROI
Example, auto, banks, oil ref, soft drink, apple
Slide 10 for ch 7