SYST 10049 Lecture Notes - Lecture 5: Search Engine Optimization
Document Summary
Web page layout: web page content is often displayed in multiple columns, like a magazine or newspaper, can use, the div tag to set up the page layout, can use html5 tags. Search engine optimization (seo: method of improving the search results on search engines such as google, bing and yahoo, semantic elements better describe the page content. as the navigation part of the page the major search engines, can better rank the web page based on what is most relevant to the user. Semantic html5 elements introduced to help better identify the content of the web page: search engines are better able to identify the correct web page content http://www. w3schools. com/html/html5_semantic_elements. asp, compared to div tag layout: