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BUS 343 Lecture 13: week 13

Setting total budget for promotion mix o Affordable method Whatever...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture 12: week 12

Promotion is getting the right message to the right audience throug...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture 10: week 10

Place strategy Value delivery network is made up of the company, su...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture 9: week 9

Price is an exchange in value o The amount of money charges for a p...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture 8: week 8

Focus today is product strategy o We want to keep in mind our targe...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture 6: Week 6

Segmentation o Dividing a market into distinct groups with distinct...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture 5: week 5

o We have to also focus on the why factor to better understand cons...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture 4: week 4

Real value of marketing research is from customer insights o Fresh ...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture 3: Week 3

Always important to look at the health of your company Environmenta...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture 2: week 2

Today, we are focusing on the 2nd and 3rd steps of the 5 step marke...

Business Administration
BUS 343
Lily Lin
BUS 343 Lecture 1: Week 1

Marketing is the process by which companies create values for custo...

Business Administration
BUS 343
Lily Lin
BUS 393 Lecture 12: Week 12

Law protects ideas o Gives you important tools to protect your thin...

Business Administration
BUS 393
Robert Adamson
BUS 393 Lecture 11: Week 11

Note that verbal contracts are binding, but are hard to prove o Bet...

Business Administration
BUS 393
Robert Adamson
BUS 393 Lecture 10: week 10

Causation is usually the most difficult to prove o Plaintiff still ...

Business Administration
BUS 393
Robert Adamson
BUS 393 Lecture 9: Week 9

Case One: Man Attempts Suicide, Fined for Landing on Girl Man attem...

Business Administration
BUS 393
Robert Adamson

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