HKIN 241 Lecture Notes - Lecture 1: Chiropractic, Ethical Decision, Self-Awareness
Document Summary
300 billion dollar annually = sport industry. Sport and sports will not be addressed. Management and administration serve the same purpose: management - study and practice for people, activities involved in the production of sport/sport activity. Scope of the sporting industry: types of sports. Diverse sporting opportunities are available to consumers. Must have good understanding of both traditional and new sports: settings for sporting activities. Manufacturers: models of sport industry segments. Economic impact model: customer spending organizational standpoint acquiring resources to spend money to help build sport product. Consumer standpoint think about spending relative to the money you have left in your pocket. Sport marketing: promotion, product, price, place. Sport industry career paths: if not in sport right now, the likelihood of you growing in your skill is low, sport scene is very exclusive, building a social network is very important. Sport as a social institution: shapes and forms the way that we act.
