HNU 475 Lecture Notes - Lecture 15: Food Security, Health Promotion, Social Actions
Document Summary
Key roles: opinion leaders informal type of leader, they are often the early adopters, have credibility among peers, if we can get them on board for an idea, they will have lots of influence. Change agents: have some influence over decisions being made, ex. Chair of human nutrition department may have influence over healthy eating policy for the departments. Change aides: supporting change, they will often be the ones to really make things happen. So what may cause fear in adoption of health promotion innovations: may be due to failure in, innovation poor idea, out of context, method of communication think of the effectiveness of the radio versus social media. Where is your target population: adoption many barriers preventing people from adopting an idea, implementation, maintenance ongoing process. Dynamic process cannot just say okay i"m going to eat healthy there are many things to consider over a long period of time.
