CUST 1535H Lecture Notes - Lecture 5: Black Lives Matter

• School: Trent University
• Department: Cultural Studies
• Course: CUST 1535H
• Professor: joshuasynenko

Document Summary

Convergence theory allows us to examine how greater participations effects. Spread ability is about social relations with consumers (jenkins) Wom marketing invites consumers to insinuate corporate messages into private conversations, and also become producers of advertising content. Spreadable media is a social justice tool: it can mobilize political campaigns and bring public scrutiny to matters that would be otherwise ignored. #blacklivesmatter is an example of visual activism a movement without leaders and one that is premised on sharing images of racialized injustice. Kenkins: " right now, news organizations are caught between their civic mission to meet the information needs of their communities and their economic needs to stay in usiness long enough to serve their publics. Media monopolies prevent a diversity of views to circulate even though all the major outlets try to use social media. This discussion may also be useful for examining the way in which journalistic ethics have been communicated across diverse media.