ENGL 2706Y Lecture Notes - Lecture 1: Jonathan Swift, Culture Industry, Lord Randall

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Never apologize for your reading taste betty rosenberg. 18th century: jonathon swift: popular commotions : derogatory term: misled mass culture (people passably consuming entertainment, culture industry (adorno) Commercial vs. elite writing: writers vs. authors. I see this as my book, my creation, and i didn"t want that logo of corporate ownership on it . Did not want oprah to put her label on it. High cultural production: autonomous writer separate from fan base, independent, writing for art sake. Indifferent to public: contempt for market, creativity/originality, discourse of art. Timeless literary quality of what they are doing. Low cultural production: conscious of mass audience, open to the marketplace, values conventions, large-scale production (deadlines; sequels, language of industry, hard work. [type text: craft vs. art, success measured by public and by sales. Sensuous (reading for pleasure, not for the mind) Specialist (someone who knows that subject really well, for example science fiction)

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