GEOG 2040Y Lecture Notes - Lecture 20: Understanding Media, Marshall Mcluhan, Ipsos
13 Feb 2016
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Document Summary
Getting beyond the standard of a machine. Breaking down what workers do forced model of production. Mass production through organized assembly lines (ford plants) Different quality of life for the people working in the factories dehumanizing experience. Popularity of car changing the landscape roads, mass infrastructure. Freedom of the car brought a bunch of other things strip malls, paving, etc. Picture of the world taken during the apollo mission, used for the growing environmental movement at the time for isolation of space, one planet is all we have, drawing attention to environmental problems in the 1970s. Picture of google maps for directions, zooming out and seeing anywhere in the world, the invasiveness of this technology, does see the global through google. Canadians spend more time on the internet than anyone else globally. The average canadian in 2011 spent over 40 hours a month on the web, almost.
