POST 1000Y Lecture Notes - Lecture 3: Marketing Intelligence, Microtargeting, Rob Ford

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Your representative owes you, not his (sic) industry only, but his judgment; and he betrays, instead of serving you, if he sacrifices it to your opinion. Legislators are chosen on their party membership and will be relelected on a success liked basis. It is taboo to switch parties or cross the floor . Not as constrained by short term interests. Emphasis on service at home for ones consistence. Example rob ford: dealt with smaller issues (pot holes on streets) rather than going into office. 3 main functions of a political party: administration of political system, including votes and elections, mobilization of supporters, representation of its membership. Types of political parties i: brokerage parties (aka catch all parties ) Leader centralized and focused: ideological parties (a. k. a. Does not often win in democratic systems: interest parties (like ideological but single issue) Only set out to pursue a single issue. Will not be able to lobby other parties.

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