PSYC 2700H Lecture Notes - Lecture 9: Norm (Social), Social Influence, Social Proof
5 Apr 2016
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Under certain circumstances, ordinary people can commit appalling acts. Doesn"t mater who we are we may do bad things even if we never thought we would. Social inluence: ways in which individuals are afect by the real and imagined pressures of others: posiive, negaive, or neutral, coninuum that varies in the degree of pressure exerted on an individual. Changing one"s behaviour in ways consistent with peer/group norms: situaional cues, roles, acions of similar-status others. Acing in accordance with requests from an authority igure: higher status/experise/ power. Why do people obey: obedience is a universally valued social norm, needed to maintain order in society, socialized to obey legiimate authoriies, internalize social norm of obedience. But blind obedience can have tragic consequences. Thought 1% of the populaion would go to the max (psychology majors at. Yale, group of middle class adults, panel of psychiatrists all agreed) 65% went all the way to the max.
