SOCI 1002H Lecture Notes - Lecture 6: Dialectic, Hidden Curriculum, Robert Pickton

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Ideology: integrated set of assumptions and values; a coherent world view. Interests of dominant class [elites] become public interests. Ideology disseminated through persuasion and coercion: we accept ideas as natural or common sense [winners and losers, dismiss alternative views. We are governed by our values [beliefs]; and act according to social norms [rules: ex. / pop culture shapes our values, our policies, and our actions. Media is a key agent of socialization: reproduces ideology. Liberalism: freedom to compete, equality of individual opportunity, rationalism over tradition. Backlash: fundamentalist religion"s and social conservatism. We are all free to own a car [opportunity], not all of us can afford to [condition] Ideology: liberalism cultural practices: education, media socialization self. Pedagogy: way of knowing about the world. Tactics: expert claims making, saturation of images and messages. Political economy of news making: profit, editorial control. How did the media tell the story of the case study: missing women, missing news [in textbook]

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