TMGT 1110 Lecture Notes - Lecture 1: Consumer Behaviour
Document Summary
Highly diverse groups with similar and different needs. Consumer behavior is the study of consumer characteristics and the processes involved when individuals or groups select, purchase, and use goods and services to satisfy wants and needs. Consumer behavior is a function of two major factors. Large number and variety of decisions go into a vacation or any trip away from home. General decision on to travel away from home. Information gathering amount and timing is important to tourism suppliers. External search of 2 types, personal sources and non-personal sources. Non-personal sources: print media, company websites, advertising. Tourism suppliers attempt to control the content of non-personal sources, such as websites and advertising, but not travel guides (lonely planet for example) Business travelers and tour package travelers often have decisions made for them. Independent travelers may make all decisions prior to trip or make it completely unplanned. The travel decision-making process: pre travel phase.