MGT 3650 Lecture Notes - Lecture 4: Offshoring, Call Centre, Imitation
International Management
Chapter 4: Leveraging Resources and capabilities
SWOT ANALYSIS
Strengths and Weaknesses – internal assessment of organization leading to MGMT decisions.
Opportunities and Threats – external assessment of the business environment to identify the
uncontrollable events that might impact management decisions.
RESOURCES AND CAPABILITIES
The tangible and intangible assets a firm uses to choose and implement its strategies.
Tangible: financial, physical, technological
Intangible: human, Innovative, Reputational
STRATEGIC MANAGEMENT PRINCIPLE
A distinctive competence empowers a company to build competitive advantage.
Suessful strategists seek to apitalize o ad leverage a opay’s resource strengths—its
expertise, core competencies, and strongest competitive capabilities-by molding the strategy
around the resource strengths
THE VALUE CHAIN
Series of activities used in the production of goods and services that make a product or service
more valuable
Benchmarking: examining whether a firm
has resources and capabilities to form
particular activity in a manner superior to competitors.
Commoditization: Process of market competition through which unique products that
command high prices and high margins gradually lose their ability to do so, thus becoming
commodities.
OUTSOURCING
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Strengths and weaknesses internal assessment of organization leading to mgmt decisions. Opportunities and threats external assessment of the business environment to identify the uncontrollable events that might impact management decisions. The tangible and intangible assets a firm uses to choose and implement its strategies. A distinctive competence empowers a company to build competitive advantage. Su(cid:272)(cid:272)essful strategists seek to (cid:272)apitalize o(cid:374) a(cid:374)d leverage a (cid:272)o(cid:373)pa(cid:374)y"s resource strengths its expertise, core competencies, and strongest competitive capabilities-by molding the strategy around the resource strengths. Series of activities used in the production of goods and services that make a product or service more valuable. Benchmarking: examining whether a firm has resources and capabilities to form particular activity in a manner superior to competitors. Commoditization: process of market competition through which unique products that command high prices and high margins gradually lose their ability to do so, thus becoming commodities.
