4/9/2013 11:18:00 AM
- Field Research
-To observe nature acting naturally
Surveys are pretty artificial
Field research – tryi to observe things in their natural social and
Difficult kind of research to observe well and in your discipline.
If we are in a small group and being observed it is not a normal
kind of setting
A political convention – 4000 people aren’t going to all change their
behavior, but some might.
o 1) Advanced Preparation
developing necessary skills
Perceptive attention to details
Some can be trained and developed with research
Don’t go in with a hypothesis – qualitative research go
in with a question not a hypothesis.
Experiment of psychology student
Smart rats and dumb rats
The smart rats all performed better than the
The rats were exactly the same
o 2) Find a site.
Make sure they will let you in.
Permission to observe some things.
Open vs. covert research
Pretend to be one of them – ethical issues