Psychology 1000 Lecture Notes - Lecture 3: Satan, Psalm 23, Unconscious Mind
Document Summary
The evidence for subliminal influence in advertising, video, film, and rock music. The legacy of james vicary"s apocryphal eat popcorn/drink coke study in the 1950"s. It was a good example of movies in the 1950"s. What vicary claimed to have done was insert eat popcorn and drink coke into the film at. He also claimed, as a consequence, that at the theatre in which he did this, popcorn sales went up at 58%, and coke sales went up at 18%. There was no research, except what was needed for filing a patent. when tested, there was no increase in sales. Canada attempted in the 1950"s, with cbc with the most popular show close-up, to use subliminal messaging. Nobody called, but the next week they asked their audience to write in and say what the message was. Many claimed that the message made them hungry, and nobody got the correct answer.
