AUECO101 Lecture Notes - Lecture 13: Savings Account, Opportunity Cost, W. M. Keck Observatory

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Industrial organization: the study of how firms" decisions regarding process and quantities depend on the market condition they face. We begin by looking of costs at hungry helen"s cookie factory. Helen, the owner of the firm, buys flour, sugar, chocolate chips and other cookie ingredients. She also buyers the mixers and ovens and hires workers to run this equipment. She then sells the resulting cookies to consumers. Total revenue (for a firm): the amount a firm receives for the sale of its output. Total cost: the market value of the inputs a firm uses in production. The cost of something is what you give up to get it. Recall that the opportunity cost of an item refers to all those things that must be forgone to acquire that item. When economist speak of a firm"s cost of production, they include all the opportunity costs of making its output of goods and services.

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