ECON101 Lecture Notes - Lecture 6: Demand Curve, Negative Number
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Price elasticity of demand measures the responsiveness of quantity demanded to a change in the price. The size of the elasticity of demand is in uenced by: number of substitutes for the product - the more substitutes good a has, the more consumers can respond to a change in the price of good a. Q when price goes up, quantity goes down when increases price - will it increase revenue? depends on how much the price is increased and how much of demand there is for the product.