ECON101 Lecture Notes - Deadweight Loss, Monopolistic Competition, Demand Curve

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ECON101 Full Course Notes
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ECON101 Full Course Notes
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One firm has the ability to influence the market price. Can result from a barrier to enter the market (firm holds key resource) or a governments that give rights to the production of a good or can just be natural (firm can produce at the lowest cost) The demand curve in a competitive market is horizontal because there are a lot of players in the market. The demand curve for a monopoly is downwards, more like a market demand curve because there is only one firm influencing the price. To sell a larger q monopolist must reduce price on all units. To maximize profit mr=mc then monopolist pick the highest a customer is willing to pay. To maximize find where mr=mc then find on the demand curve the consumer"s highest willingness to pay (shown in the top dot on the graph to the left) Profit = (p-atc) x q [same as competitive firms.

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