HGP250 Lecture Notes - Lecture 7: Environmental Good, Planned Obsolescence, Iron Eyes Cody

• School: University of Alberta
• Department: Human Geography and Planning
• Course: HGP250
• Professor: Kurt Borth

Document Summary

Using high cognitive method of advertising, education campaign, etc to lead to belief. preference change which leads to behavior change. Logic about why your old belief is bad. Change occurs when you are convinced about the new argument. Advertisement usually low cognitive but sometimes high cognitive paths. Descriptive norm messaging: you will be cool if you do this. What we dont need per say but what we think we need. Resistance to low cognition e ects is peaked if the persuasion is blatant rather than subtle. Planned obsolescence was big part of ,marketing and psychology. Way upper classes could buy things to show i these things. Cute endangered species get more attention than ugly ones. Cbsm: environmental good, social good, have people do better. Instead of selling something it wants us to change our behavior. Firmly within teh inside zone of persuasion approaches (red in slide) Commercial marketing: should do . social marketing should behave.