HECOL241 Lecture Notes - Lecture 6: Kate Betts, Street Fashion, Fashion Theory
29 Sep 2016
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Document Summary
Fashion adoption ! fashion adoption is the process by which a new style is adopted by the consumer after its commercial introduction ! Fashion originates from many sources and is profoundly in uenced by popular culture, celebrities, and consumers themselves! Why study? the goal is to understand the process by which new styles are created, introduced, adopted and diffused across the population - often in order to predict or anticipate what consumers might want! Contemporary fashion theory: up, down and across! trickle down ! trickle across ! trickle up ! Street fashion impact (trickle up theory)! the impact of street fashion on couture ! street fashion blog ! Kate betts, editor in chief of time magazines" style and design publication thinks street fashion blogs are positive in uences on deign that are here to stay ! Current marketplace realities? contemporary fashion environment has outgrown the tickle down theory ! fashion has become more democratic"!
