HECOL268 Lecture Notes - Lecture 16: Oxford Bags, Paul Poiret, Coco Chanel

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The rise of the extreme right: fashion occur in italy, black shirts, inspirational to adolph. Commercial broadcasting to the public on the radio: influence population, communication device. Post war exuberance: people are happy to be alive, wealth and excess, value of dollars increase, change in lifestyle and education, women are able to go to school and go outside of the house. New fabrics came into use: rayon & acetate (issue with dying before 1920, made with cellulose) Period of unequalled prosperity from 1923- 1927: chain in stores, installment buying for sewing machine, talking picture 1927, boom in higher education, passenger air travel begins at the end of decade. Consumers goods leading the sales charts: automobiles, radio, rayon replace silk, cigarettes, refrigerators, telephone, cosmetics, electric devices in huge quantities, influence of movies on fashion. The stock market crash of 1929 ushered in the great depression, speculative bloom, people borrow money to buy stuffs.

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