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Class Notes for MARK301 at University of Alberta (U OF A)

U OF AMARK301Peter PopkowskiFall

Marketing 301 Notes - Chapters 1-14.docx

OC254976113 Page
8 Dec 2014
95
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U OF AMARK301Jennifer ArgoWinter

MARK301 Lecture Notes - Kodak, Coffeemaker, North American Free Trade Agreement

OC2706838 Page
13 Apr 2014
38
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U OF AMARK301Peter PopkowskiFall

MARK301 Lecture Notes - Lecture 7: Unique Selling Proposition, Ideal Point, Aspirin

OC2549769 Page
17 Apr 2015
32
: dividing a market into distinct groups with distinct. : evaluating each market segment"s attractiveness and needs, characteristics, or behaviours who
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U OF AMARK301Jennifer ArgoFall

MARK301 Lecture Notes - Lecture 10: Tim Marlow, Laundry Detergent, Monopolistic Competition

OC7431228 Page
14 Dec 2015
39
Sellers and buyers very effective: pure monopoly. One seller: tim marlow, the owner of the clock works, wanted to know how many clocks he must sell in
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U OF AMARK301Peter PopkowskiFall

MARK301 Lecture Notes - Lecture 26: Corporate Social Responsibility, Marketing Myopia, Habitat

OC12387253 Page
5 Dec 2016
5
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U OF AMARK301Peter PopkowskiFall

MARK301 Lecture Notes - Lecture 20: Dynamic Pricing, Price Discrimination, Transaction Cost

OC12387253 Page
31 Oct 2016
6
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U OF AMARK301Peter PopkowskiFall

MARK301 Lecture Notes - Lecture 5: W. M. Keck Observatory, Coca-Cola, Complete Control

OC2549767 Page
17 Apr 2015
18
Learning objectives: understand importance of information to make decision, marketing research and a. Marketing information system defined: marketing r
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U OF AMARK301Peter PopkowskiFall

MARK301 Lecture Notes - Lecture 2: Key 2, Swot Analysis, Cash Cow

OC2549766 Page
17 Apr 2015
21
The walt disney company: strategy, in short: disney has acquire dozens of companies over the past two decades, this is a diversification strategy. Stra
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U OF AMARK301Utku AkkocWinter

MARK301 Lecture Notes - Lecture 6: Focus Group, Root Mean Square, Word Association

OC117235911 Page
13 Jul 2018
0
The process of systematically gathering and analyzing new information, related to marketing problems. Market research who needs research? producers of
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U OF AMARK301Utku AkkocWinter

MARK301 Lecture Notes - Lecture 14: Root Mean Square, Loyalty Program, Mro People

OC11723594 Page
13 Jul 2018
0
Why is this important? to not get sued to justify your spending to know it anything needs to be adjusted. Marketing control the process of measuring an
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U OF AMARK301Utku AkkocWinter

MARK301 Lecture 2: 2-Marketing Management Orientations

OC11723592 Page
13 Jul 2018
0
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U OF AMARK301Peter PopkowskiFall

MARK301 Lecture Notes - Lecture 12: Canadian Club, Online Advertising, Psychographic

OC2549767 Page
17 Apr 2015
27
Advertising sales promotion: targeted selling personal selling direct marketing, through the other 3 p"s, place, product public relations o, price. Obj
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