MARK301 Lecture Notes - Lecture 12: Mac Cosmetics, Cash Register, Direct Marketing
13 Jul 2018
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Make the location more appealing enhancing the location - safety, decor, etc e. g. comfortable waiting rooms, art in stairways enhancing the location - safety, decor, etc e. g. comfortable waiting rooms, art in stairways e. g. organized events. Be more accessible than the competition the desired behaviour is made more accessible relative to the competition e. g. vending machines, delivery, neighbourhood stores. Make the competition more dif cult or unpleasant limiting access to competitive behaviours e. g. banning smoking in buildings limiting access to competitive behaviours e. g. banning smoking in buildings e. g. non-gmo accreditation. Be where your target audience shops provide products/ services where your target market already shops improving access and appeal e. g. safeway pharmacy. Be where your target audience hangs out imagine places where your target audience hangs out where you might consider a distribution channel for your product/service e. g. booth at a trade show.
