MARK301 Lecture Notes - Lecture 15: Slim Fast, Predatory Pricing, Exclusive Dealing
13 Jul 2018
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Document Summary
Legal or ethical? illegal legal ethical ethical but illegal ethical and legal unethical unethical and illegal unethical but legal unethical but legal an area of concern. Understanding ethical behaviour personal moral philosophy and ethical behaviour societal culture and norms business culture and industry practices corporate culture and expectations. Ethical philosophies changing old view - milton friedman asserts that organizations have no obligation to do any more for society than is legally required newer view - ralph nader proclaims that organizations have tremendous social obligations. De beers decided to grow the us market for diamonds get people to buy more diamonds - a diamond is forever get people to pay more for diamonds - two months salary. Corporate social responsibility (csr) actions an organization takes beyond what is legally required to protect or enhance the wellbeing of living things ultimately bene ts the company - bene ts to others are secondary.
