MARK312 Lecture Notes - Lecture 9: Sampling Frame, Step One, Quota Sampling

• School: University of Alberta
• Department: Marketing
• Course: MARK312
• Professor: Webb Dussome

Document Summary

Of what opinions you need develop a screener for your questionnaire to determine if they t - are you a university of. Alberta student? can also de ne the characteristics of who should be excluded. Rdd samples can be speci c to industry segments. Nonresponse issue in sampling (malhotra) major issues are improving response rates and adjusting for nonresponse understand that nonresponse in certain demographics is very troublesome. Adjusting for nonresponse subsampling of nonrespondents, replacement, substitution can weight the data - compare data with stats canada (e. g. keep your demographics the same categories as statscan do you can compare. e. g. the same age categories) Step 7 - execute the sampling plan the nal step if the operational sampling plan to ensure procedures followed do it in writing and give it to everyone in the group - like a contract or itinerary.