MARK312 Lecture Notes - Lecture 11: Scatter Plot, Central Tendency, Psychographic
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Atlined - doing an online interview where you just click through the answers, can tell this was done by a really short completion time and can get rid of it. Step 2 - coding coding - the process of grouping and assigning numerical codes to the various responses to a question. The coding process - for open ended questions. Step 4 - machine cleaning of data machine cleaning of data - a nal computerized error check of data error checking routines - computer programs that accept instructions from the user to check for logical errors in the data. Cross tabulations study relationships among and between variables the examination of the response to one question relative to the responses to one or more other questions. 40 or more less than or equal to ,500 more than ,500 total number of cases.