MARK468 Lecture Notes - Lecture 21: Noodle, Starbucks
13 Jul 2018
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Owns lush (48 locations), oodle noodle (from edmonton) Everything has to link - all about the chain. You need to nd the stepping stone that takes you to the next job. Find passion and marry that and your degree together (1) need to be a great listener to your consumer, what does your customer want (asking questions) Only way to be successful is for you to decide early on, what is your reason to be as a brand and as a business. Brand: capable of delivering the promise you gave the consumer. Relevancy to the power of three: what is the content that you want to deliver to your consumer. Vehicle that you are going to drive the content. Speed by which you communicate to the consumer. Consumers want things now (2) balance what you want as a business and what the consumer wants. Book: locus and the bee ** (4) most important eliminate of a business is the people**
