MARK468 Lecture Notes - Lecture 12: Canadian Dollar, Happy Hour, Price Discrimination
13 Jul 2018
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Your companion asks you the maximum price you are willing to pay people in the resort hotel condition are willing to pay almost double for the same beer. Value is time dependent option 1: right now - selected option 2: end of the week vs. option 1: in 52 weeks option 2: in 53 weeks - selected. Calculating price from markup in order to calculate the retail price given markup. Reductions markdowns discounts to employees and customers - e. g. loyalty card inventory shrinkage: shoplifting, breakage, loss initial markup must be high enough so that after reductions are taken out, the maintained markup is left. 94, etc - price-tag code numbers that are used to differentiate whether or not an item is at full price or has been discounted internally determine whether or not a product has been discounted.
