MARK432 Lecture Notes - Lecture 3: Long Term Ecological Research Network, Learning, Blood Sugar
16 Sep 2016
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Mark 432 lecture 3 consumer perception and how consumers learn and. Hierarchy of e ects model: inferred beliefs - beliefs that inferred to be true based on an assumption. Inferred beliefs are created through associative and cognitive learning. I believe the dog is sleeping because its eyes are closed. I believe the smart car is good because it is made by mercedes: perceived beliefs - beliefs based on personal experience. Perceived beliefs are created through trail/experience: attitudes are an a ective feeling about a company, product or issue. an attitude is based on the synthesis of numerous beliefs. However, there are many barriers to creating an awareness, beliefs and attitudes. Ads/messages may not get in front of the target audience (ta) due to a poor media buy. The tm could be too busy to watch tv or buy newspapers. The tm may not be able to a ord to buy the publication.
