Characteristics of the media: print media: words and images on paper (ex. Papers, mags, books etc. : electronic media: words, commentary, and images transmitted by audio and/or video devices and technologies (ex. Newspaper/magazine: emphasizes info and interpretation primarily, offers previews and summaries of events, provides written representation of events, success depends on credibility, highlights facts and dominant ideology, provides criticism of sports and sport personalities. Radio/tv: emphasizes entertainment primarily, offers play-by-play images and narratives, provides real-time representations of events, success depends on hype and visual action, highlights heroic plays and dominant ideology, provides support for sports and sport personalities. Characteristics of the internet: extends and radically changes (potentially) our connections with the world. Functionalism identifies the main social effects of the mass media: coordination, socialization, social control, and entertainment. By performing these functions, the mass media help make social order possible. Conflict theory: conflict theory offers a qualification.