PERLS105 Lecture Notes - Lecture 2: Consumer Choice, Ingroups And Outgroups, Conspicuous Consumption

• School: University of Alberta
• Department: Physical Education, Recreation and Leisure Studies
• Course: PERLS105
• Professor: Dan Mason

Document Summary

Team identification and sponsorship: fa(cid:374)s support a tea(cid:373)(cid:859)s spo(cid:374)sors (cid:271)e(cid:272)ause (cid:448)ie(cid:449) it as (cid:272)o(cid:374)siste(cid:374)t (cid:449)ith goals and values of the team. If its busy you"ll want to go more: a facility will limit the amount of people who can enter the facility to make people think that there is scarcity. Fans: what else matters? facility comforts, venue and parking access influence attendance more than ticket prices (andreff & staudohar, 2002) - team allegiance related to personal civic identity and team(cid:835)s importance to civic identity if team allegiance is not geographically based, identity associated w/ logo and colors. Loyality: player team few substitutes league, only like to watch beach volleyball but not regular volleyball, sport, minors, national teams few substitutes, youre not going to replace. Sensation seeking: traits, thrill-seeking, experience-seeking, disinhibition, bored easily, seek out new, intense experiences, find fulfillment from excitement, get bored quickly, may take risks to do so.