Psychology
Chapter 10: Motivation
1 1. What is
Motivation?
a) What is motivation?
• It is one of the most important variables
every psychologist has to deal with.
2 1. What is
Motivation?
a) What is motivation?
• Motivation: phenomenon that affect
the nature, strength, or persistence of
behaviour.
• Pleasant & unpleasant events motivate
approach & avoidance behaviours.
• Being deprived of a reinforcer can also
increase a behaviour.
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-Motivation to try harder, try less harder.
-Something pleasant/unpleasant that motivates you to do something, or to avoid
it. (similar to Operant conditioning) 1. What is
Motivation?
a)What motivates us?
• The most effective motivators are
(probably) those associated with
biological needs.
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Powerful biological motivators:
-Hunger/thirst
-Sex (amount we spend on workout, perfumes, cosmetics)
-Safe Environment (home that will not be hit with earthquake/tornado. Animals
and their nests/dens if they are not safe will find others)
Non-biological motivators:
-Money
-Spiritual development
-Self worth 1. What is
Motivation?
a) How are motivation & emotion related?
• Emotions are ends in themselves.
• Emotions act as strong motivators.
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-Motivated to acquire emotions ie we do things to be happy, experience joy, love.
And we also do things to avoid disgust, pain.
-Emotions also motivate what we do, if you really love something you put the
time into it. 2. Theories of
motivation
a) Instinct theory: behaviours are
motivated by instincts and are triggered
by external stimuli.
• that is innate.ehavioural tendency
• E.g., maternal behaviour in female
mice.
• E.g., eating & social contacts
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a) maternal behavior in mice is only triggered with pregnancy, non mother mice
are aggressive to baby mice, the nurture instinct kicks in after they have babies
of their own
-desire to have social contact is an instinct in human beings
PROBLEM:humans are more complex than this 2. Theories of
motivation
a) Drive reduction theory:
deprivation of a biological need leads to
unpleasant states which drives the
organism to act.
Drive: internal state that restores
• physiological optimality.
• Homeostasis: a tendency of the
body to maintain itself is a state of
balance.
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b) motivated to maintain homeostasis
ie caloric intake is low, your driven to eat.
PROBLEMS:
1- Drive is extremely difficult/if impossible to measure. We don't know. Cant say
Mary is 2.3 x more driven than sally.
2- often driven to do things to Increase arousal, not Decrease arousal ie
Foreplay,Ride roller coaster to get us aroused. 2. Theories of
motivation
a) Optimum level theory: organisms
attempt to maintain a level of arousal at
its optimum level.
• If arousal is low, stimulation is
rewarding, leads to higher state of
arousal.
• If arousal is now high, so seek to
escape stimulation, leads to state of
lower arousal.
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c) maintain a balance
Ie End of summer running out of things to do, bored, arousal level low.Enroll in
university, your motivated to learn start school.
End of September, mid classes too much stimulus/arousal from classes, your
motivation drops off. You start to skip class and get bored again. 2. Theories of
motivation
a) Maslow’s hierachy of needs
• Abraham Maslow (1954 -)
• People are motivated to satisfy a variety
of “needs.”
• 5 Levels: physiological, safety, love,
esteem, self-actualization.
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Before you do anything else must take care of your physiological needs. Ie
burning building your not going to stop and think about your job/self fulfillment,
no you'll be getting out of the building!
Then self fulfillment
Then do I have friends? Sexual fulfillment.
Worry about whether other people respect you?
Lastly worry about your impact on the world.
Some people put this pyramid BACKWORDS. ie Mahat Magandi, who went on
hunger strike do to the fighting. This theory could not explain this. 3. Motivation & eating
a) What is hunger?
i.It’s when your stomach is empty
(biological)
ii.It’s when glucose levels are low
(biological)
iiiIt’s something you’ve learned
(psychological)
11 3. Motivation & eating
a) What is hunger?
i.The stomach contraction
theory: Stomach shrinks, walls
contact each other, this produces
hunger.
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i)The Stomach Contraction Theory, stomach shrinks, walls contract each other,
this produces hunger.
PROBLEM- deosn't explain normal everyday hunger,the munchies, cravings.
People who have had stomach removed still get hungry. 3. Motivation & eating
a) What is hunger?
i.The glucostatic theory: bodily
signals tell itself how much energy is
available.
• Orexigenic signals (ghrelin?)
• Anorexigenic signals (leptin?)
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ii)The Glucostatic Theory, bodily signals telss iterslf how much energy is
available. Orexigenic signals turn hunger ON, (ghrelin), Anorexeginic signals turn
hunger OFF (leptin).
PROBLEM: diabetics could have lots of glucose (sugar) in their bodies but still
crave sweets. The signals only turn in extreme hunger/overeating. Not active in
day to day hunger 3. Motivation & eating
a) What is hunger?
i.The psychodynamic theory:
hunger has a physiological basis, but
is immediately affected by learning.
• Socio-cultural norms, expectation,
schedule & habit all affect motivation
to eat.
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iii)The psychodanamic Theory, things like cultural norms exc influence weather
your hungry.
A baby first associates mother with food +safety+ warmth. Does this carry on in
adulthood where we turn to food for comfort?
Social norms, certain cultures (Italian, Jewish, Somali) if you eat dinner with
them the host will kee
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