PSYCO212 Lecture Notes - Lecture 7: Psychobiography, Naturalistic Observation, Content Analysis
23 Jan 2018
School
Department
Course
Professor
Document Summary
Quantitative (empirical) approaches: data are statistically analyzed. Qualitative (non-empirical) approaches: interpretive: in-depth descriptions, small number of participants, data are content analyzed for major themes (not statistically analyzed) Naturalistic observation: observe in natural setting, can describe how people experience their particular setting, goal: accurate description & interpretation, techniques: observation, interviewing, surveying. Advantages: inform quantitative studies by gathering data in real-life settings. !1: careful observation of speci c behaviours in particular setting, less global than naturalistic observation, observations summarized in coding system pre-established coding systems. Case study description of one person (psychobiography: using psychological theory to explain someone"s life) or a single event . (+) rich in info, inform of rare/atypical conditions, lead to new hypotheses. Archival research using info that is already available >>> secondary data analysis, which can be qualitative or quantitative . (+) address questions that can"t be addressed otherwise.
