PSYCO212 Lecture Notes - Lecture 9: Focus Group, Longitudinal Study, Social Desirability Bias
23 Jan 2018
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Learning objectives: reasons for conducting survey research, factors to consider when writing questions (research objectives, wording, response options, open-ended vs close-ended questions *other types of possible response forms ex) rating scales, ways of administering surveys: written vs verbal. Impact of interviewer bias on participant responses: ways samples are evaluated for potential bias ex) sampling frame and response rate, 3 kinds of probability & 3 kinds of non-probability sampling techniques. A method of gathering information about people that can be useful when making public policy decisions. Allows us to study relationships between and/or among variables. Complements experimental research ndings: a way to explore a particular phenomenon. Response sets: participant"s tendency to answer all or the majority of the questions in a particular manner. !1: social desirability faking good in their response(s, scales available to detect this ex) social desirability scale *extent to which the data from that particular participant is trusted as accurate and not the result of social desirability.
