PSYCO241 Lecture 3: lecture 3 Attitudes.docx

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Self report: an assessment in which people make ratings pertaining to themselves (e. g. , how one feels + many other questions and items or scales). (convenient and we are going right straight to the source if the person is telling the truth: attitude scale : a multiple item questionnaire designed to measure a person"s attitude toward some object. ( i. e. state self esteem. Persuasion: the process by which attitudes are changed ( like a sales person, two routes to persuasion (videos: car commercial the hamster one and the christmas one, central route to persuasion: the process by which a person thinks carefully about a communication and is influenced by the strength of its arguments ( i. e. the lincoln cars example)(it gets people to digest things, peripheral route to persuasion: the process by which a person does not think carefully about a communication and is influenced instead by superficial cues ( i. e. the hamster dancing and kia car.

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