PSYCO282 Lecture Notes - Lecture 1: Psych, Trait Theory, Applied Behavior Analysis

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Describe the historical basis of the study of behaviour. List some areas of application of behaviour modification. What are the biggest problems facing the world? (asking class) How can behaviour modification procedures decrease drunk driving? (winsten, 2000) In 1988, the harvard school of public health started the harvard alcohol project (hap) campaign to promote the new social concept of the designated driver . Designated driver: someone who abstains from alcohol, and drives other people home after they have been drinking. Hap lobbied tv networks to promote the concept. Characters on cheers, the cosby show, and la law were designated drivers. Over 160 prime-time tv episodes from 1988-1992 included designated drivers. By 1991, 37% of american had served as a designated driver (rising to 53% by 1998) Alcohol related traffic fatalities in the us dropped from 23,626 in. Also contributing: publicity, new laws, and strict enforcement) Another campaign modeled recycling on tv in the 1990s.

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