Motivation? a)what is motivation: it is one of the most important variables every psychologist has to deal with. Motivation? a)what is motivation: motivation: phenomenon that affect the nature, strength, or persistence of behaviour, pleasant & unpleasant events motivate approach & avoidance behaviours, being deprived of a reinforcer can also increase a behaviour. Something pleasant/unpleasant that motivates you to do something, or to avoid it. (similar to operant conditioning: what is. Motivation? a)what motivates us: the most effective motivators are (probably) those associated with biological needs. Sex (amount we spend on workout, perfumes, cosmetics) Safe environment (home that will not be hit with earthquake/tornado. Animals and their nests/dens if they are not safe will find others) Motivation? a)how are motivation & emotion related: emotions are ends in themselves, emotions act as strong motivators. Motivated to acquire emotions ie we do things to be happy, experience joy, love. And we also do things to avoid disgust, pain.