You are the one that is aware: attention and selectivity- attention allows your mind to focus and process some info in depth and exclude other info. Examples, communicating and working together to effectively hunt. Then internalize and monitor own language and self hence, consciousness: evolutionary spandrel- byproduct , serves no function whatsoever. Then put in room with mirror, if they touch their forehead when they see their re ection they have a sense of self. 90% of mind is unconscious, unaware even to you. Most of what you do and the decisions you make: preconscious- line between conscious and unconscious-something that you are unaware of now but can possibly become aware of. ex. repressed memory. Subliminal messages- any truth to them: subtle things in advertising like hidden sex letters, ex. Judas priest- young men tried to commit suicide while listening to judas priest"s music, so he was blamed for their suicide: ex.